A good examle here of what I mean by profiteering.
Today I went to the supermarket and on the way back from the supermarket I called in at Lawson and they had some of the collaboration sweets in stock.
There was the 700 yen desert in a cup and the 222 yen custard flavour pudding - so I went for the custard flavour pudding just to try it once for the hell of it.
In terms of amount / flavour it was probably what from a normal brand I would expec tto pay 100 - 120 yen. I can buy larger custard puddings in a glass jar that taste better from a department store for just under 200 yen.
So overall it was somewhat disappointing but to be expected.
Sailor Moon is NOT a kids brand it's a brand aimed at 20 - 30 something women with disposable income and they are prepared to pay a bit more because it's convenient and it's Sailor Moon.
Pretty sure a good 20 - 30 yen of that pudding was pure profit to Toei.
Only a small example but maybe it will show how Sailor Moon is marketed in Japan
Today I went to the supermarket and on the way back from the supermarket I called in at Lawson and they had some of the collaboration sweets in stock.
There was the 700 yen desert in a cup and the 222 yen custard flavour pudding - so I went for the custard flavour pudding just to try it once for the hell of it.
In terms of amount / flavour it was probably what from a normal brand I would expec tto pay 100 - 120 yen. I can buy larger custard puddings in a glass jar that taste better from a department store for just under 200 yen.
So overall it was somewhat disappointing but to be expected.
Sailor Moon is NOT a kids brand it's a brand aimed at 20 - 30 something women with disposable income and they are prepared to pay a bit more because it's convenient and it's Sailor Moon.
Pretty sure a good 20 - 30 yen of that pudding was pure profit to Toei.
Only a small example but maybe it will show how Sailor Moon is marketed in Japan
Likes:
kasumigenx and Starlight