I for one have been very vocal about the impact of this movie, much more, Sailor Moon's iconic status in Japan, and it hasn't even touched overseas yet.
Considering it is an older franchise, with older content you can easily look up, it getting released and ranking among newer titles and films was already a promising sign.
If this is accurate (which it should be from the official site) about the new theater showings, Toei has faith these movies will do well and they are currently making enough money not to be pulled.
I just wish it get released overseas soon cause I am ready for it and I NEED to hear that song that plays during the Outers mini trailer cause it sounds like it's awesome.