For me, they've sent expensive boxsets in yellow bubble mailers, but recently they sent a pair of earbuds and a small wire mixing ball (for a water bottle) in a cardboard box. O.o Can't say I've had anything damaged by them before. I remember when they used to shrinkwrap everything to a piece of cardboard and nothing would ever get damaged. When I ordered like a dozen Blu-rays for Black Friday, they just threw them all in a box with no support. Every once in a while, I do get the old method though...