It is a kids show.
I think it's funny when people still say things like, "Sailor Moon is a serious anime! It's not for kids!"
Darlings, firstly, I'd appreciate if you quoted me so I'd actually see that you wanted to give me a respond. Secondly, what I mean is that Americans tend to treat every anime as a Western animated series - they're all made for kids. With Japanese manga and anime that is not true, since anime and manga are made for both kids and adults alike. Maybe it's a little like Vilhelm said:
My mom and several people around me would say that to me all the time. I'd pop in a new anime to watch (Tenchi, Yu Yu Hakusho etc) and they'd all say "Don't you get tired of that Sailor Moon?"
Your friend probably saw some anime and thought it was Sailor Moon for the same reason lol
And if you really think up to Stars and Super, I wouldn't say they're specially kid-friendly. Especially Stars, towards the end, can be very frightening for children, and it's not like all the kids understand
it. Sailor Moon-
series has a lot deeper meanings and I think it's one of those series that you can watch all over again and always find new meanings and dimensions from.
If you think about Yotsuba&!
, for example, I don't think Sailor Moon Stars
is a kids' show after all.
I'd say it's for teens or pre-teens.
If Sailor Moon gets marketed to a strictly older-crowd, whatever company licenses probably will never be able to earn their licensing investment back. If they're smart, they're market it to a general audience. Make it friendly for the kiddies but engaging for an older audience as well.
I'm not talking about slapping an R- or PG-13-rating to it, I'm talking about how SM gets treated like an all grown up teen that is being pampered like a two year old. People need to get over the first season that was much lighter and humour-filled (and Usagi was still a kid herself) and realize that SM is more than that.