SNHG has founded a new subgroup, AfterWaves9 (AW9 in short), which's quite different from all their various other subgroups founded over the years in that it's got the largest number of members (nine formal members plus 9 trainee members
) &, even more importantly, that it's specifically focused on e-commerce - an official report about it & its formal announcement & trade promotion event held at a hotel yesterday, released on the same day:
大型女子偶像团体SNH48 GROUP官方网站
Its leader is a veteran 2nd-generation member in the 2nd team of SNH48, who's ranked #2 in their latest General Election last month, & its members (both formal & trainee members) come from all the various SNHG groups.
E-commerce is huge & has been growing rapidly in the country these years, especially after the outbreak of the pandemic earlier this year.
[EDIT 1]
^ Quoting from that report:
丝芭传媒为“浪彩少女AW9”组建了一支专业化运营团队,正在逐步展开个性化内容视频生产、直播指导培训、直播流程把控、数据分析、专属供应链整合及品牌库建立等多维度的运营工作。
^ That subgroup is supported by a whole dedicated professional operating team of staff specializing on content video production, online sales training, live broadcast control, data analysis, supply chain integration, brand management, etc.
[EDIT 2]
^ Another quote from the report:
目前,“浪彩少女AW9”已进行了充分的招商准备,与多个品类的客户达成了意向合作,其中包括数码3C品类的任天堂、BOSE、JBL;食品快消品类的乐事、百威、三只松鼠;美妆个护品类的韩束、一叶子、妮维雅;服饰品类的GXG、champion、MLB等众多知名品牌。
^ Initially the subgroup is collaborating w/ Nintendo, BOSE, JBL, Lay's, Budweiser, Nivea, Champion, etc.