Have they ever been so in the 1st place? 
Now they're going the 'Aespa' route but instead of a virtual Metaverse they're going for a retro 90s gamer theme based on those Minecraft avatars they have on Instagram.
Likes:
Starlight
There were two threads about the group, which were merged just hours ago. 
It's pretty obvious that they were paying respects to Sailor Moon - what I doubted is whether it was specifically for promoting the Cosmos films like what Momoiro Clover Z did.
It's pretty obvious that they were paying respects to Sailor Moon - what I doubted is whether it was specifically for promoting the Cosmos films like what Momoiro Clover Z did.
Likes:
Stari Guestie 39
I mean, Lettuce is one of the songs they performed back when they debuted. Clearly they didn't bother re-recording/re-mastering it.
Likes:
Stari Guestie 39
That giant lettuce monster looks cute 
- it should have more screen time in the MV.
- it should have more screen time in the MV.
Likes:
Memelord_Yoshi
They were heavily cross promoting 'Sailor' stuff in this ASMR video. And each of the girls mentions who they represent.
Now I'm am not so sure. May be they do need a rebrand and realizing they need to compete with Kpop girl groups such as ITZY, Aespa and Blackpink.
At the start of the music video of 'Lettuce' an announcer mentions 'SG5 FM' though. I am hoping they won't abandon this idea of all 5 members representing
. After all the SG stands for 'Sailor Guardians'.
Now I'm am not so sure. May be they do need a rebrand and realizing they need to compete with Kpop girl groups such as ITZY, Aespa and Blackpink.
At the start of the music video of 'Lettuce' an announcer mentions 'SG5 FM' though. I am hoping they won't abandon this idea of all 5 members representing
. After all the SG stands for 'Sailor Guardians'.
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I guess I can understand that being a Sailor Moon tie-in group can limit your reach/appeal but like, the whole thing is confusing. They never really committed to the Sailor Moon branding, either. What’s the point in making a deal with Takeuchi and not capitalising on it in your imagery? The ‘collaboration’ was so vague that they probably could’ve gotten away with it as an homage and not had to go through the trouble of paying/auditioning to Naoko. And then Naoko went the extra mile and gave BLACKPINK’s Jennie some actual artwork? 
Make it make sense.
Make it make sense.
Some good news. Youtube content creators hyping up Lettuce. They're really hitting that Google/Youtube SEO with this song.
Fan reactions:
Fan related content:
Relying on soft power marketing. So far it is still working since is still in the top 10 or 15 highest grossing anime. According to CBR is top 11 (not at all suprise if this is more accurate 
) but both MSN and India Times says it's top 9 if you google it.
All those tampons, free condoms to fight STD, Japan exclusive mobile game tie ins and crack pots. Mediocre marketing somehow works for this franchise and these TOEI executives are not at all interested much since they know they won't be getting a Porsche.
Fan reactions:
Spoiler: show
Fan related content:
Spoiler: show
I guess I can understand that being a Sailor Moon tie-in group can limit your reach/appeal but like, the whole thing is confusing. They never really committed to the Sailor Moon branding, either. What’s the point in making a deal with Takeuchi and not capitalising on it in your imagery? The ‘collaboration’ was so vague that they probably could’ve gotten away with it as an homage and not had to go through the trouble of paying/auditioning to Naoko. And then Naoko went the extra mile and gave BLACKPINK’s Jennie some actual artwork? Make it make sense.
Make it make sense.
is still in the top 10 or 15 highest grossing anime. According to CBR is top 11 (not at all suprise if this is more accurate ) but both MSN and India Times says it's top 9 if you google it.All those tampons, free condoms to fight STD, Japan exclusive mobile game tie ins and crack pots. Mediocre marketing somehow works for this franchise and these TOEI executives are not at all interested much since they know they won't be getting a Porsche.
Spoiler: show
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Likes:
Starlight and Jawshx
I just noticed it now.
